QR Codes: The Solution to your Marketing Problem
When you need to incorporate the effectiveness of direct mail with all the ease of internet marketing, you should consider utilizing QR codes for your direct mail and Internet advertising campaigns. QR (Quick Response) codes are 2-D codes which are published in a square shape instead of a bar shape, however they are designed specifically for mobile cellphones. They can work on both smart phones and feature phones, both of these combined control over 95% of the cellphone market. It is basically a set of coded instructions that tells the cellphone what to do. They were developed by Denso-Wave in 1994, a subsidiary Toyota. The QR code has become the most widely used forms of two-dimensional barcodes. QR is the acronym for Quick Response, because the inventor meant the code to permit its contents to be decoded at very fast. InterMobi Marketing has provided for you a free QR code generator that you can use at your leisure. To go directly to the FREE QR code generator click here.
To utilize a QR code the individual merely takes a picture of it. The cellphone processes it and executes the instructions that the code tells it to do.
Some of the instructions a QR code can perform are;
- Display your contact information Bring up the phones internet browser with you websites address already embedded in the browsers URL window Create a SMS message with the phone number and text (which could be a keyword) already in the SMS message. All you do is click send.
- Create an e-mail and the message in the e-mail If you have a smart phone that is google maps navigation capable you can bring up the location of your business on the map.
- QR codes can be used to send consumers to your landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.
- These are just a few of the many processes QR codes can initiate in your phone. There are a lot more.
Here is an QR code example. It will bring up InterMobi’s contact information.
Now consider what things can occur once you added a QR code on your direct mail letters, post cards, brochures, etc… To go directly to the FREE QR code generator click here.
What QR codes do is make it easier for the end user, i.e. your customer or potential customer, to acquire more information about your business or add themselves to your contact list. There are two methods in which QR codes are digitized in your phone. the method is determined by the type of phone you have, which will either be a feature phone or smart phone. In the case of a smart phone you simply need to locate and install a barcode reader application. There are many available and some work well while other don’t. You will just have to test them by scanning a QR code to see if it works correctly. For a feature phone you actually take a picture of the code, however you need to make sure the phone has the software to utilize the OR code. To learn more on how to install a QR code reader in your feature phone please visit. http://www.qrme.co.uk/qr-code-resources/qr-code-readers.html
These codes provide a appropriate and simple method to connect a printed message with digital media. Consumers are becoming increasingly web-savvy, in addition to more influenced by their own cellular devices every day. So developing a method for them to acquire more info digitally via your direct mail or Internet campaigns can be a highly effective combination.
Incorporating QR codes in your direct mail pieces and Internet campaigns can additionally allow you to track and evaluate your marketing efforts. When sending out direct mail campaigns alone, have you ever had the opportunity to evaluate the number of individuals received your mail? Is it possible to view who has called you because of your mailing piece? For those who have numerous direct mail campaigns running, are you able to instantly tell which one has more effective conversion rates?
The fact is “no” to all of those questions… but when you include QR codes within your direct mail materials, it is possible to accomplish all of the above mentioned issues!
QR Code Scanners.
There are many types of QR Code scanners and many of them don’t work. We tested a lot and here is what we found.
- Android Phones we found “Barcode Scanner from ZXing Team works the best.
- iPhone we found ZXing again produces a good one.
Imagine mailing post cards with a QR code on it informing consumers that they are able to get 50% off of their favorite product in your store simply by scanning the code and bringing their phone to the store to obtain a discount.
Can you picture the amount of immediate satisfaction this can produce? How many people will act on it simply because of the immediate satisfaction they’ll receive? Imagine what this can do for your brand or business?
QR codes enable you to repeat your brand image and message many times over. Creating a multiple marketing channel strategy such as direct mail and Internet marketing with QR codes also assists you in building trust and a strong relationship with consumers which in turn will provide you with higher sales!
To go directly to the FREE QR code generator click here.